360 feedback is an extremely beneficial development tool. But how to offer it in your organisation? The cost can appear prohibitive for small businesses, however that doesn’t have to be the case. A little research has shown that it's not easy to get an answer to the "how much does 360 feedback cost?" question.
We have created a range of six standard 360 feedback questionnaires and reports, covering six major areas. These are designed to make 360 feedback accessible to both small and larger businesses, and to be as easy as possible to set up and use. They available to purchase via our website at £42 per participant (including VAT). The six areas are Leadership, Management, Customer Service, Sales, Emotional Intelligence and Resilience.
The participant can nominate any number of people to provide feedback, although we suggest nominating 8-12 colleagues. The respondents are categorised by role e.g. Line Manager, Peers, Direct Reports, Customers etc. Depending on the type of 360 feedback you are undertaking, your role and the size of your organisation, you may have five people providing feedback, and you may have twenty-five, but the cost is the same.
The process is simple – each participant receives an e-mail link to their set up page where they nominate colleagues. Those colleagues then receive a link to the feedback questionnaire which remains open for a period. The participant fills in a self-assessment and once the feedback closes, a clear, easy to understand report delivers the results to the participant. Read more about the 360 feedback process.
If you have a large number of participants to put through a 360 feedback exercise, we would be happy to offer you a volume discount.
If you are looking for a bespoke 360 feedback, with questions that are specific to your organisation, perhaps incorporating your corporate values and behaviours or to fit in with a new or existing training programme, that’s no problem at all! We will work with you to create a questionnaire that meets your needs.
Set up of a new questionnaire and report starts from £350 (plus VAT). This includes any number of questions; experience has shown that too many questions put people off, so keeping the number down tends to result in a better response rate. More than 50 questions can mean the questionnaire takes too long and people often don’t reach the end. Our team has a wealth of experience designing effective questionnaires and an extensive question library to draw on in creating your perfect questionnaire.
The best 360 questionnaires contain both rating and free text questions. The rating questions give you a measurable score and the free text questions provide information on strengths and suggestions for development to help participants get the most out of their 360.
Once your new questionnaire is set up and ready to run, the cost is £35 per participant plus VAT (£42 including VAT).
For multi-national organisations with operations in several different countries with different language requirements, we can offer questionnaires in several languages. Participants and their colleagues can select the language in which they would like to view the questions. Answers to free text questions will appear as they are typed by the person providing feedback.
The cost per language is £350 (plus VAT) for an existing questionniare where you provide the translations. If you need us to arrange the translations, the cost of professional translation will be added to this.
Once you have your 360 report, what then? Read and inwardly digest the contents. Make a plan of action; play to your strengths and address any areas of development. That might seem straightforward, but that isn’t always the case. Having an impartial coach review your 360 feedback can help you to objectively analyse the feedback. The coach can then guide you through putting a structured plan in place for development. We offer coaching sessions to debrief the 360 feedback and help you get the most out of the process.
Coaching sessions start from £45 per session. Our Business Coaching packages starts from £200. This includes 360 feedback, three coaching sessions and a Persona profile.
Many of our customers offer a 360 feedback exercise before a training programme to identify areas of focus. They repeat the 360 feedback 9-12 months later to see how the training has benefited the participant. This second 360 can be used to highlight which area to focus on next. The cost of re-running the 360 is £42 per participant (discount for large numbers of participants). We add the previous score to the revisited 360 reports at no extra cost.
The ability to add previous scores can be useful when the feedback is being used as part of an appraisal. It gives a measureable comparison of scores with previous appraisals.
We love to say “Yes!” to our customers. If you want something we don’t already offer, we are happy to discuss your exact requirements. Our in-house system developer allows us to make almost anything possible. We can provide a quote for exactly what you want.
360 feedback does not need to cost the earth! Your 360 feedback project can start from as little as £42 for one participant. If you have hundreds of participants to put through a multi-language, bespoke questionnaire, it will cost more.
The advantage of using i-comment360 is our years of experience. We have run thousands of 360 feedback questionnaires and reports for a wide variety of organisations across the world. Our aim is to help you to get the best out of your 360 exercise, while making the process as easy as possible for everyone.
Prices updated as at November 2025.
